Ok, so we all got used to thinking about MySpace and Friendster as online hangouts for the college and younger crowd.
But something’s changed…
These amazingly popular social networking sites seem to have absorbed a large segment of the grown-up population.
According to Comscore, the nice folks who bring us website stats, the age of the average MySpace user is – get this – between 35 and 54.
“MySpace.com has the broadest appeal across age ranges, Facebook.com has created a niche among the college crowd, Friendster.com attracts a higher percentage of adults, and Xanga.com is most popular among younger teens. There is a misconception that social networking is the exclusive domain of teenagers, but this analysis confirms that the appeal of social networking sites is far broader.”
You can get down and dirty details from the ComScore press release here:
So, we’re not talking mostly college kids, but rather a majority of people who are over 35. Go figure.
Of course, there’s been a lot of back and forth between the "in the know" and the "wanna be in the know" people (a.k.a. "experts") on this for the last week or so.
The truth is probably somewhere in between, but the bottom line remains – MySpace isn’t just for your kids anymore.
Don’t be shy – leave a comment on this post and tell us what you think.
Have a great day!
Dan & Jennifer
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